FOR THE BOLD

Your Detroit branding agency that creates compelling visual identities, logos and and creative to help you stand out in your market.

what is a brand?

What people think of you
when you aren’t around

Brand

vs.

Branding

The action you take to create the desired brand you want to convey.

(this is what we do)

Every business has a personality. We call it your “vibe”. It’s what you stand for and want to represent. We help restaurants, small businesses, and startups develop their vibe and bring it to life through compelling visual identity systems.

Our Process

We guide you through the entire process through collaborative workshops to help define how your brand should look, feel and sound. Everything we do is to understand your business and create clarity so you're confident in your branding.

OUR PROCESS

Step 01

Define

We define what your brand represents alongside you developing a clear strategy. This creates alignment and gives you confidence on our course of action on creating your visual identity.

Step 02

Design

We develop your logo, color system, typography, and visual design system that will represent your brand.

Step 03

Implement

We help roll out your brand and develop strategies for ongoing brand building and evolution.

HOW WE CAN HELP
Naming
Brand Strategy
Logo Design
Brand Guidelines
Illustration
Iconography
Photography Style
Creative Direction
Print Collateral
Environmental Branding
Messaging
Something On Your Mind

Frequently asked questions

Is there any free courses?

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Do I get certificates?

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How to apply as Instructor?

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Is this an interactive lessons?

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Read all FAQs
Is there any free courses?

Lorem ipsum dolor sit amet consectetur adipiscing elit Ut et massa mi. Aliquam in hendrerit urna.

Do I get certificates?

Lorem ipsum dolor sit amet consectetur adipiscing elit Ut et massa mi. Aliquam in hendrerit urna.

How to apply as Instructor?

Lorem ipsum dolor sit amet consectetur adipiscing elit Ut et massa mi. Aliquam in hendrerit urna.

Is this an interactive lessons?

Lorem ipsum dolor sit amet consectetur adipiscing elit Ut et massa mi. Aliquam in hendrerit urna.

Read all FAQs

What is the investment for brand identity design?

Our base brand identity projects typically starts at $10,000. The final investment depends on your specific scope and deliverables.

This comprehensive package includes brand strategy, logo development, color palette, typography system, brand guidelines, creative direction, and essential visual assets.

Additional brand applications such as marketing collateral, social media templates, presentation decks, business cards, and other specialized assets can be included based on your specific needs. When paired with larger work such as website development, we can often provide more competitive pricing as part of a comprehensive package.

How long does it take to develop a visual identity?

Our timeline varies based on your specific needs:

  • Brand refresh: Approximately 1 month
  • Full rebrand: 2 Months
  • Blank Slate Branding: Up to 3 months

We pride ourselves on efficiency.

What is the process like?

Our collaborative process begins with an in-depth kickoff meeting (in-person when possible) to establish brand attributes and align strategy. From there:

  • We hold weekly check-ins, typically Tuesday to gather your feedback and thoughts to ensure we're on the right track
  • We provide asynchronous feedback loops throughout the week between meetings

We avoid "live presentations" in favor of giving you space to thoughtfully consider each iteration as a team and to keep momentum moving.

Looking for a creative partner?

Reach out to us for a intro call to see if we're the right fit to help with branding or website design and development.