Rudy’s has been a household name in the Village of Clarkston, Michigan, for over 20 years. Known as Rudy’s Market, it served as a community cornerstone. When it evolved into a high-end steakhouse, the transformation called for a brand identity that respected its legacy while paving the way for a modern, elevated experience.

Our studio focused on creating a logo inspired by the building’s iconic facade, a defining feature of Rudy’s history that was restored and preserved. The design ensures scalability for small formats, from menus to signage, without losing its visual impact. At the heart of the identity lies a bold, timeless “R” that stands alone yet integrates seamlessly into the primary logo.