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Rudy's Prime Steakhouse

ELEVATOR PITCH

Honor the past, dine in the present.
Food Photography by Gerard + Belevender

A brand for a timeless steakhouse nestled in the Village of Clarkston

Services Provided
Brand Identity Design
Marketing Design
Web Design
Social Media Design
INDUSTRY
Hospitality

A union between past & present; craft & creativity. An unparalleled dining experience in the heart of the Village of Clarkston. From a blank slate, we helped strategize the Rudy's Prime brand, craft a unique visual identity and translated that visual identity across all marketing touchpoints.

After early design exploration, we knew we wanted to pay homage to the history of the building. After going through so much change over the years, it was always a community treasure.

We based the brand mark direction off the the building facade, and balanced the old with the new.

Rudy's Prime Historical Photo
Rudy's Prime Door Vinyl Design
Rudy's Prime Entrance Photograph by Abby B Photography

After early design exploration, we knew we wanted to pay homage to the history of the building. After going through so much change over the years, it was always a community treasure.

We based the brand mark direction off the the building facade, and balanced the old with the new.

Rudy's Prime Steakhouse Primary LogoRudy's Prime Steakhouse Secondary LogoRudy's Prime Steakhouse Primary Symbol LogoRudy's Prime Steakhouse Secondary Symbol Logo
Rudy's Prime Logo Blade SignageRudy's Prime Custom Tile Logo in Vestibule Entrance
Chef Joshua Stockton wearing Rudy's Prime Branded Chef Apron
Lifestyle Photography Abby B Photography

BRAND LANGUAGE

Color and typography work together to convey the timeless fine dining Rudy's is.
In the beginning we started with a minimal color palette of black and white. An off white cream was paired to give it a sense of warmth.

As we developed the brand, we ultimately decided to add a splash of browns and bronze to match some of the interior design and give more personality to the overall brand.
Rudy's Prime Steakhouse Brand Color Pallete
Rudy's Prime Steakhouse Primary FontRudy's Prime Steakhouse Secondary Font
Rudy's Prime Typography Layout

MENUS

A perfect duo of ornamental design and custom hand drawn illustrations.
Key to the customer experience were the menus. This is design we had to get right. Designed initially as a single 11x17 sheet, we optimized the dinner menu for scalability and legibility.

We of course emphasized the steaks with beautiful ornamental touches and strong contrasting backgrounds to draw attention to the eyes.

We added touches of personality with the custom illustrations in various areas of the menu.