Tilghman On Chesapeake

ELEVATOR PITCH

Luxury on the Atlantic Seaboard

A brand that reflects luxury and lifestyle on the calming coast on Tilghman Island

Services Provided
Brand Identity
Web Design
Marketing Collateral
Homeowner Gift Package
INDUSTRY
Residential Real Estate
ABOUT THE PROJECT

From the ground up with Sotheyby's International Realty we developed a brand identity and marketing strategy for a new Tilghman on Chesapeake, a residential community on Tilghman Island.

THE LOGO

Inspired by a nautical theme, the logo tells the story of a place to call home. A symbol of an anchor, but with a “T” hidden but sometimes visible creates a a feeling of home. Tilghman on Chesapeake is a place to set your family anchor and call home.

Visual Langage

The visual language incorporates ocean blues with red being used as an accent for emphasis and attention. Shiplap style textures are used across the brand to push the nautical look further and as a small subtle nod to Maryland, the flag is used in an abstract form as a pattern.